Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: Heroism is revered worldwide, a phenomenon deeply rooted in mythology through to the present day. The need for a “Save The Day” hero, however, is a sign of something gone wrong, a sign of failure not success. It’s high time to evolve our approach – toContinue reading “Upstream: How to solve problems before they happen, by Dan Heath”
Category Archives: Innovation
Uncopyable by Steve Miller
Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: In a competitive market, how do you stand out? Reverse your thinking! Stop focusing on the tangible and copyable end deliverable – your product or service. Instead use Uncopyable – the ‘Orange Marketing Guide’ to ‘hunt your moose’ and elevate the intangible elements of your businessContinue reading “Uncopyable by Steve Miller”
Rebel Ideas: The Power of Diverse Thinking by Matthew Syed
Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: Harmonious thinking can be dangerous, by clones who are individually intelligent but collectively stupid. Harness the power of diversity and the rebel idea! Bring people together who think differently to advance the collective brain and solve the world’s wicked problems. TOP TAKEAWAYS Alike the classic storyContinue reading “Rebel Ideas: The Power of Diverse Thinking by Matthew Syed”
Digestible Book Summaries 