Getting To Yes by Roger Fisher & William Ury

Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: Want to negotiate effectively? Winning all of the pie (win-lose) or equally sharing the pie (compromise) has its price. Damaged relations and sacrificial lambs are the cost of a win. Principled negotiation seeks to get us to a “True Yes” by fundamentally understanding that it’s ourContinue reading “Getting To Yes by Roger Fisher & William Ury”

Uncopyable by Steve Miller

Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: In a competitive market, how do you stand out? Reverse your thinking! Stop focusing on the tangible and copyable end deliverable – your product or service. Instead use Uncopyable – the ‘Orange Marketing Guide’ to ‘hunt your moose’ and elevate the intangible elements of your businessContinue reading “Uncopyable by Steve Miller”