Category Archives: Competition

Don’t Know What You Truly Want? Let Envy Decide

Envy is given a bad rap. Definitions of envy conjure up associations with pain, distress, disadvantage and resentment. “Envy is pain at the good fortune of others.”(Aristotle) Envy is “a painful or resentful awareness of an advantage of another”. It can cause a person to want to “inflict misfortune on others to reduce their status”.Continue reading “Don’t Know What You Truly Want? Let Envy Decide”

Getting To Yes by Roger Fisher & William Ury

Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: Want to negotiate effectively? Winning all of the pie (win-lose) or equally sharing the pie (compromise) has its price. Damaged relations and sacrificial lambs are the cost of a win. Principled negotiation seeks to get us to a “True Yes” by fundamentally understanding that it’s ourContinue reading “Getting To Yes by Roger Fisher & William Ury”

Uncopyable by Steve Miller

Buy the book here! DIGEST THIS! THE ESSENTIAL IDEA: In a competitive market, how do you stand out? Reverse your thinking! Stop focusing on the tangible and copyable end deliverable – your product or service. Instead use Uncopyable – the ‘Orange Marketing Guide’ to ‘hunt your moose’ and elevate the intangible elements of your businessContinue reading “Uncopyable by Steve Miller”